Matty brings 20+ years of hands-on experience launching and scaling brands across Amazon, Shopify, TikTok, and more. He’s helped startups and seven-figure businesses alike with everything from product development to backend systems, blending strategy with execution to drive real, sustainable growth.

Willow is a versatile social media specialist who transforms brands through authentic storytelling and strategic content. With five years of experience spanning beauty, fashion, and e-commerce, she combines creative flair with analytical precision to develop custom strategies that genuinely connect with audiences. Her comprehensive approach covers everything from eye-catching Instagram Reels to influencer partnerships and detailed analytics reporting, allowing business owners to focus on growth while she handles their entire social presence with a personal touch that builds both community and conversion.

Ryan Burbank is a talented Editor & Filmmaker with deep roots in Detroit who brings exceptional creative vision to every production phase. Now based in Los Angeles, he skillfully blends Midwestern sensibilities with industry-leading techniques to deliver compelling visual stories for both independent projects and major brands. Ryan's portfolio showcases his versatile expertise across short films and commercial content, with his hands-on approach and technical precision making him an invaluable asset throughout the entire production process—from initial concept development through final editing and delivery.

Kris Blalock is a dedicated Customer Service Lead who serves as the Club's vital frontline communicator, consistently gathering real-time feedback and insights that keep operations ahead of member needs. With a proactive rather than reactive approach, Kris excels at identifying emerging trends and potential improvements before they become apparent to management, ensuring the Club maintains service excellence through timely adjustments. Known for his exceptional ability to translate member experiences into actionable intelligence, Kris regularly supplies leadership with the most current, relevant information that drives strategic decisions and service enhancements, ultimately creating the responsive, member-focused environment that distinguishes the Club from its competitors.