We’re not for everyone. And that’s kind of the point.

Let me tell you a little secret: I didn’t set out to start an agency. In fact, the whole idea of being “just another agency” kind of makes my skin crawl.

After 20+ years in ecom—launching private-label products, fixing busted funnels, building brands from scratch, and scaling them into 6-, 7-, and 8-figure machines—I started noticing a pattern. A lot of the brands I worked with weren’t failing because they had bad ideas. They were failing because they hired the wrong help.

They got stuck in bloated agency models. You know the type: lots of meetings, lots of dashboards, and somehow very little movement. You pay for a team, but you’re not even sure who’s actually working on your stuff. There’s a strategy deck with 46 slides but no one who’s built a working checkout page in a decade. It’s all polish, no punch.

That’s not how I work. And that’s not how I want the people I work with to operate either.

Enter: The Club.

Not an agency. Not a firm. A club.

A loose (but sharp) group of freelancers who’ve discovered each other’s excellence by doing real work, on real brands, with real pressure. No fluff, no fluffers. Just people who are really good at what they do—whether that’s performance marketing, design, copy, video editing, backend dev, or operations cleanup.

We don’t call each other coworkers. We call each other partners in crime. Because when you work this closely, and this honestly, that’s what it starts to feel like.

We started this because we saw how many businesses needed the kind of partnership agencies say they offer—but rarely deliver.

What Makes Us Different?

We work like owners.

We plug into your world and figure out what’s broken, what’s bottlenecking your growth, and what’s bleeding you dry. Sometimes it’s a missing TikTok strategy. Sometimes it’s your COGS. Sometimes it’s the way you’re fulfilling orders with duct tape and spreadsheets. We’ve seen it all—and we fix it.

We’re not afraid to ask for the stuff most agencies tiptoe around: your margins, your CAC, your fulfillment delays, your founder burnout. Because if we don’t know the whole picture, we can’t help you grow. We’re not just trying to get a check—we’re trying to build something that lasts.

We’ve worked with founders in their first week and founders deep in Series B. We’ve helped moms building side hustles and CEOs managing 8-figure inventory loads. But what they all have in common is this: they don’t want to be “handled.” They want to collaborate.

We’re Small on Purpose

Could we scale this into a 50-person operation and take on every inbound request? Sure. But then we’d be just another agency. And we’re not trying to be the biggest—we’re trying to be the most impactful.

We take on brands we believe in. We only add people to the Club who pass the vibe and results check. And we treat your business like it’s ours, because it kind of is—our growth depends on your success.

We don’t need to look big. We just need to win with you.

So... Why “Liquid Squared”?

Because we’re flexible, fast, and powerful as hell when focused. “Liquid” because we can shape to any business stage. “Squared” because it’s not just one of us—it’s the force of multiple minds and skillsets, working in tight formation.

You won’t get passed around. You’ll know exactly who’s working with you. And you’ll never wonder if we care—because we’re in the group chat, in the dashboard, and on the late-night brainstorms with you.

That’s the Club.

Want In?

We’re not for everyone. And that’s kind of the point.

But if you’re building something you believe in, and you’re ready for a team that works as hard and as smart as you do—we might be your people.

Let’s build something together.